Rolex
34 guides. Everything you need before buying.
Datejust 31
The Datejust 31 is the 31mm middle child of the Datejust family, sized between the 28mm Lady-Datejust and the 36mm and 41mm men's versions. Collectors and dealers have called it the midsize for decade…
Datejust 41
The Rolex Datejust 41 is the modern, full-size version of the watch that started the whole idea of a date on the dial. Rolex launched the original Datejust in 1945 for the company's 40th anniversary, …
Day-Date 36
The Rolex Day-Date 36 is the watch that other watches quote when they want to look important. It arrived in 1956 as the first wristwatch to spell the day of the week out in full in a window at 12 o'cl…
Deepsea Challenge
The Rolex Deepsea Challenge, reference 126067, is the deepest-rated wristwatch Rolex has ever put into series production: waterproof to 11,000 metres, which is 36,090 feet. It launched in November 202…
Oyster Perpetual
The Oyster Perpetual is the watch the rest of Rolex is built on. Every Submariner, GMT-Master, and Datejust traces back to two innovations stamped right there on the dial: the waterproof Oyster case R…
Perpetual 1908
The Rolex Perpetual 1908 is the first proper dress watch Rolex has built in a long time, and the first thing collectors ask us on 47th Street is why it took the crown so long to make one this restrain…
Air-King
Rolex Air-King
The Rolex Air-King traces its lineage to 1945, when Hans Wilsdorf created a series of watches honoring Royal Air Force pilots who defended Britain during World War II. While sister models like the Air…
Rolex Bubbleback Guide: References, Specs, Value | Ultimate Watch
The Rolex Bubbleback is the watch that made the modern automatic wristwatch a commercial reality. Rolex patented its Perpetual self-winding rotor mechanism in 1931, and by 1933 the company had married…
Rolex Cellini
The Rolex Cellini collection (1968 to 2023) represented the Crown's dedicated dress watch line, standing apart from the brand's legendary Oyster-cased sport and tool watches. Named after Benvenuto Cel…
Rolex Cosmograph Daytona
The Rolex Cosmograph Daytona, introduced in 1963 and named for Rolex's association with the Daytona International Speedway, is the world's most sought-after luxury chronograph. Its trajectory from slo…
Rolex Datejust
The Rolex Datejust is Rolex's best-selling model and arguably the most versatile luxury timepiece ever produced. Introduced in 1945 as the world's first self-winding waterproof chronometer with an aut…
Datejust
Rolex Datejust 36
The Rolex Datejust 36 is the most produced, most versatile, and arguably most important watch Rolex has ever made. Launched in 1945 to celebrate the brand's 40th anniversary, it was the world's first …
Rolex Datejust II (116300, 116333, 116334) Buyer's Guide, Specs and Prices | Ultimate Watch
The Rolex Datejust II is the watch that dragged the world's most recognizable dress watch into the era of the 40mm-and-up wrist. Rolex launched it at Baselworld 2009 as the answer to a decade of custo…
Rolex Day-Date
The Rolex Day-Date, universally known as "the President," debuted in 1956 as the first wristwatch to display both the full day of the week, spelled out in an arched window at 12 o'clock, and the date …
Day-Date
Rolex Day-Date 40
The Rolex Day-Date 40 is the modern expression of what may be the most prestigious production wristwatch ever made. Since its introduction in 1956, the Day-Date has been the only Rolex available exclu…
Sea-Dweller
Rolex Deepsea
The Rolex Deepsea is the deepest-rated production dive watch from any major Swiss manufacturer, engineered to withstand 3,900 meters (12,800 feet) of ocean pressure. Its patented Ringlock System, comb…
Rolex Explorer
The Rolex Explorer was born on May 29, 1953, the day Sir Edmund Hillary and Tenzing Norgay reached the summit of Mount Everest with Rolex Oyster Perpetual watches on the expedition. Rolex formalized t…
Explorer
Rolex Explorer II
The Rolex Explorer II was introduced in 1971 as a specialized tool for speleologists and polar explorers who needed to distinguish day from night in environments without sunlight. The original Ref. 16…
GMT-Master
Rolex GMT-Master
The original Rolex GMT-Master was developed in 1955 at Pan American World Airways' request, giving jet-age pilots the ability to track two time zones simultaneously via a 24-hour hand paired with a ro…
Rolex GMT-Master II
The Rolex GMT-Master II is the direct evolution of the 1955 GMT-Master, distinguished by its independently adjustable local hour hand, a complication that allows the wearer to track three time zones s…
Rolex Lady-Datejust Guide: References, Specs, Prices | Ultimate Watch
The Rolex Lady-Datejust is the small-case, chronometer-certified date watch that Rolex has built continuously since 1957. It takes everything that made the men's Datejust the reference-point dress wat…
Rolex Land-Dweller: Specs, References, Prices | Ultimate Watch
The Land-Dweller is the first genuinely new Rolex watch family since the Sky-Dweller in 2012, and unlike most Rolex launches it did not arrive as a facelift of something we already knew. Rolex introdu…
Milgauss
Rolex Milgauss
The Rolex Milgauss was introduced in 1956 to serve scientists and engineers working in environments with strong magnetic fields, its name derived from "mille" (thousand) and "gauss," the unit of magne…
Rolex Oysterquartz Guide: Datejust 17000, Day-Date 19018, Calibers 5035 and 5055 | Ultimate Watch
The Rolex Oysterquartz is the watch most collectors walk past and most dealers underrate, which is exactly why we keep buying them. Launched in 1977 after five years of in-house development, it was Ro…
Rolex Pearlmaster: Full Reference Guide, Specs & Prices | Ultimate Watch
The Pearlmaster is the most expensive way to wear a Datejust, and Rolex built it that way on purpose. Introduced in 1992, it took the Datejust movement and calendar and put them inside a case sold onl…
Rolex Sea-Dweller & Deepsea
The Rolex Sea-Dweller, born from a 1960s partnership with French diving company COMEX, was the world's first commercially available dive watch equipped with a helium escape valve. This patented innova…
Rolex Serial Number Dating Guide: How to Tell the Year of Your Rolex
Every Rolex ever made carries a unique serial number, a DNA fingerprint that ties the watch to an approximate production year and helps verify its authenticity. For decades, collectors, dealers, and w…
Sky-Dweller
Rolex Sky-Dweller
The Rolex Sky-Dweller is the most complicated watch in Rolex's current production lineup, combining an annual calendar, dual time zone display, and month indicator in a 42mm case controlled by the pat…
Submariner / Submariner Date
Rolex Submariner
The Rolex Submariner is the most recognized dive watch ever produced and the template against which every luxury sport watch has been measured since its 1953 introduction. Originally rated to 100 mete…
Submariner
Rolex Submariner No-Date
The Rolex Submariner No-Date traces its distinct lineage to the Ref. 5513, introduced in 1962 as a non-chronometer alternative to the certified Ref. 5512. Without a date window or Cyclops lens, the di…
Rolex Turn-O-Graph Guide: 116264, 116263, Thunderbird History and Value
The Rolex Turn-O-Graph is the watch collectors keep sleeping on, and we buy them every week on 47th Street because of it. Introduced in 1953, it was the first serially produced Rolex to wear a rotatin…
Yacht-Master / Yacht-Master II
Rolex Yacht-Master
The Rolex Yacht-Master, launched in 1992 as the first entirely new Rolex model in 28 years, adapted the Submariner's foundational architecture for the nautical leisure market. Distinguished by its bid…
Yacht-Master
Rolex Yacht-Master II
The Rolex Yacht-Master II, produced from 2007 to 2024, was the most mechanically complex watch Rolex ever manufactured for serial production. Its Cal. 4161 (approximately 360 components) powered a pro…
Yacht-Master 42
The Yacht-Master 42 is the big-case, no-steel version of Rolex's nautical line, and it is the one Yacht-Master a serious collector actually has to think about. Rolex launched it in 2019 in solid 18k w…