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Tudor Advisor Guide: 7926, 10050 & Heritage 79620 Alarm Watch | Ultimate Watch

The Tudor Advisor is the only alarm watch Tudor has ever made, and that fact alone is why collectors keep asking us about it across the counter at 19 W 47th Street. Launched in 1957 as reference 7926, the Advisor put a mechanical alarm inside a Rolex Oyster case at a price a working man could reach, while Rolex itself never built an alarm watch. That is the whole appeal in one sentence: an Oyster-cased ravel with a hammer buzzing against the caseback, wearing a Tudor rose instead of a Rolex crown. Tudor revived the name in 2011 with the Heritage Advisor, reference 79620, a 42mm titanium-and-steel automatic with an in-house alarm module and a power reserve display just for the alarm. We buy both the vintage 7926/1537/10050 pieces and the modern 79620 regularly, and the two ends of this story trade very differently. Here is what a Tudor Advisor actually is, what to check before you buy or sell one, and where the money sits today.

Specifications

Model FamilyTudor Advisor (alarm complication)
Vintage First Reference7926 (introduced 1957)
Vintage Case34mm Rolex Oyster case, screw-down caseback, anonymous crowns without the Rolex coronet
Vintage MovementModified A. Schild alarm caliber; a hammer strikes a pin welded to the inside of the caseback
Vintage Third Gen Reference10050 (introduced 1969, produced to 1977)
Vintage Third Gen MovementTudor caliber 3745, a modified AS 1475 alarm movement
Vintage Third Gen CaseNew dedicated alarm case with a separate external caseback secured by a threaded ring to amplify alarm volume
Modern Reference79620 (Heritage Advisor, introduced 2011)
Modern Case Size42mm
Modern Case MaterialSteel case with titanium caseback and titanium alarm-selector components
Modern MovementAutomatic caliber based on the ETA 2892 with an exclusive Tudor mechanical alarm module
Modern Frequency28,800 vph (4 Hz)
Modern Power ReserveApproximately 42 hours for the timekeeping movement
Modern Water Resistance100 meters (330 feet)
Modern Dial LayoutAlarm power-reserve disc at 3 o'clock, date hand and counter at 6 o'clock, red alarm hand, sub-dial alarm on/off indicator
Modern CrownsUpper crown at 2 o'clock (marked Advisor) winds and sets the alarm; lower crown at 4 o'clock (Tudor rose) winds the movement, sets time and date

History

Iconic References

Buying Guide

Pricing & Market Data

Cultural Significance

Collector's Lore

The Advisor's best story is what is missing: the Rolex coronet. Because the alarm forced Tudor to use a different crown, the Advisor became the only Oyster-cased Tudor to wear plain, unsigned crowns, so an Advisor showing up with a coronet crown is almost always married or wrong. Collectors also prize the earliest 7926 dials with the rose at 12 and the crosshair, executions that vanished by the time the shield replaced the rose on the 10050. On the vintage pieces the real scarcity is not the watch, it is a watchmaker who can still service an A. Schild or AS 1475 alarm hammer, which is why a genuinely loud, correct alarm adds more to value than most buyers expect. And there is the trivia-hall fact every Tudor collector eventually learns: if you want an alarm watch anywhere in the Rolex family tree, the Advisor is the only door in.

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