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Tudor 1926 Buying Guide: Specs, References, Prices | Ultimate Watch

The Tudor 1926 is the quiet member of the Tudor lineup, the dress-leaning three-hander that most people walk past on their way to a Black Bay. We think that is a mistake, and we say so from behind the counter at 19 West 47th Street, where we buy and sell Tudor every week. Launched at Baselworld 2018 and named for the year Hans Wilsdorf, the founder of Rolex, registered the Tudor trademark, the 1926 is a domed-dial automatic that leans on a proven ETA workhorse and a seven-link bracelet that punches well above its price. Tudor built it in four case sizes, 28mm, 36mm, 39mm and 41mm, so a couple can wear the same watch in two diameters, and priced it as an entry point into Swiss mechanical watchmaking under the Rolex umbrella. It is not a chronograph, it is not a diver, and it does not pretend to be. It is a clean, waterproof-to-100-meters everyday automatic with a real Swiss movement, sold new for roughly $2,400 to $2,650 in steel, and it is one of the few genuinely affordable ways to get a watch from a Rolex-owned house on your wrist. On the used market it drops hard, which is exactly why it is worth knowing what it actually is.

Specifications

CollectionTudor 1926
Introduced2018 (Baselworld)
Reference Structure{"M91350":"28mm case","M91450":"36mm case","M91550":"39mm case","M91650":"41mm case"}
Case Sizes28mm, 36mm, 39mm, 41mm
Case MaterialPolished 316L stainless steel; two-tone steel and yellow gold, with rose gold accent variants
Water Resistance100 meters (330 feet)
CrystalDomed sapphire
DialDomed dial with embossed guilloche-style center pattern, applied numerals and arrow-shaped hour markers, sword-shaped hands; opaline, black, silver, champagne, and diamond-set dial options depending o…
Movement{"36mm/39mm/41mm":"ETA 2824 base, automatic, self-winding","28mm":"ETA 2671 base, automatic, self-winding","frequency":"28,800 vph (4Hz)","winding":"Bidirectional self-winding","powerReserve":"Approxi…
BraceletSeven-link steel bracelet, satin-brushed outer links with polished center links, folding clasp; brown leather strap with rubber lining also offered
Retail Price U S DApproximately $2,400 (28mm steel) to $2,650 (41mm steel); two-tone and diamond-dial variants run higher, into the $5,000 range

History

Iconic References

Buying Guide

Pricing & Market Data

Cultural Significance

Collector's Lore

The 1926 does not have the mythology of a Black Bay or a Submariner, and that is exactly why the people who own one tend to like it. The lore here is corporate, not romantic: 1926 is the year Hans Wilsdorf, the man behind Rolex, registered the Tudor name, and the watch wears that date on its identity. Collectors note that this is one of the last places you can buy a genuinely affordable Swiss automatic three-hander from a Rolex-owned house, and that the seven-link bracelet, satin outer links with polished centers, is unusually good for the money and is often the detail that converts a skeptic in the metal. The enthusiast criticism is fair and worth knowing: the ETA base movement instead of an in-house Tudor caliber is what separates it from the rest of the modern lineup, and it is why the 1926 depreciates more than its siblings. Seasoned buyers treat that depreciation as the opportunity. A clean used steel 1926 is one of the best value entries into serious mechanical watch ownership on the market, and that quiet arbitrage, buy used, wear it hard, service it cheaply, is the closest thing the 1926 has to a collector secret. We see it come across the counter at 19 West 47th Street often enough to know it is real.

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