Chopard Alpine Eagle: References, Specs, Prices | Ultimate Watch

The Chopard Alpine Eagle landed in 2019 as a full-luxury integrated-bracelet sports watch, and it has one of the cleaner origin stories in the category. Karl-Friedrich Scheufele, co-president of Chopard, drew the first version of this watch in 1980 as the Chopard St. Moritz, his first-ever design for the family firm. Forty years later his own son Karl-Fritz pushed to revive it, and the two generations built the Alpine Eagle together. That matters on the sell side, because this is a genuine in-family reinterpretation with an in-house case metal and in-house movements, not a marketing exercise stitched onto a bought caliber. We buy and sell these every week at Ultimate Diamond on 47th Street, and the short version we give collectors is this: it plays in the same arena as the Royal Oak and Nautilus, sits about a third to half their price at retail, uses a harder-than-normal proprietary steel, and holds its value better than almost anything else at its price point that you can actually walk in and buy. The 41mm steel reference on bracelet retails around 17,000 dollars in the US. That is the number to anchor on before you shop the used market.