Rolex GMT-Master II Pepsi · Reference 126710BLRO
Rolex GMT-Master II Pepsi 126710BLRO
Known as Pepsi
The 126710BLRO is the modern steel Pepsi: the Rolex GMT-Master II in Oystersteel with the red and blue Cerachrom bezel that gave the nickname its name back in the 1950s pilot days. Rolex introduced it at Baselworld 2018 and it immediately became one of the hardest watches in the world to buy at retail. For most of its eight-year run, walking into an authorized dealer and buying one at list was not a real option; the waitlists were multi-year, and the watch traded at a heavy premium the day it left the boutique. In April 2026 Rolex discontinued it, along with the white gold 126719BLRO, at Watches and Wonders in Geneva. That took a watch that was already hard to find and made every existing example a closed set. We see these across the counter constantly on 47th Street, both bracelet variants, and it is one of the steel sport Rolexes we most reliably write checks for.
Produced: 2018 to 2026. Launched at Baselworld 2018 as the first steel Pepsi to use a two-color red and blue Cerachrom bezel, and discontinued at Watches and Wonders in April 2026 after roughly eight years in the catalog.
In stock at Ultimate Diamond
3 pieces on the counter right now.
Specifications
- Reference
- 126710BLRO
- Model
- GMT-Master II
- Case
- Oystersteel (Rolex's 904L-grade stainless steel)
- Case Diameter
- 40mm
- Lug Width
- 20mm
- Bezel
- Bidirectional rotatable 24-hour bezel with red and blue two-color Cerachrom ceramic insert, numerals and graduations coated in platinum via PVD
- Crystal
- Scratch-resistant sapphire with Cyclops lens over the date
- Dial
- Black with Chromalight display, blue luminescence
- Movement
- Rolex Caliber 3285, in-house automatic, perpetual rotor
- Power Reserve
- Approximately 70 hours
- Chronometer
- Superlative Chronometer, officially certified (COSC plus Rolex in-house testing after casing)
- Complications
- GMT function with independently adjustable 24-hour hand and quickset local hour hand; date
- Water Resistance
- 100 meters (330 feet)
- Bracelet Options
- Oyster bracelet or Jubilee bracelet, both Oystersteel, with Oysterlock safety clasp and Easylink 5mm comfort extension
- Crown
- Screw-down Triplock crown
Market & Value
Retail on the 126710BLRO sat around $10,700 on the Oyster bracelet and roughly $10,900 on the Jubilee before it was pulled. Nobody who wanted one was actually paying that number; the secondary market ran well above list for the entire production run. Through the first half of 2026 the reference trades in the low-to-mid $20,000s, with the Jubilee variant carrying roughly a 5% premium over the Oyster. Watch-market trackers had it near $22,500 mid-year, up close to 12% in the first quarter on discontinuation rumors, and the numbers moved again once Rolex made the retirement official in April. Clean pre-owned examples generally sit in the $20,000 to $25,000 range for the Oyster and $22,000 to $27,000 for the Jubilee, with unworn 2026-dated full-set pieces pushing toward $40,000. Condition, bracelet, box and papers, and production year all move the number. We price off what we can actually sell it for that week, not a headline chart figure.
What to Know Before You Buy
Two bracelet variants matter for value and for wear: the flat, sportier Oyster and the more dressy five-link Jubilee. Both came from the factory on this reference, and the Jubilee tends to command a small premium. The bezel is the story here, the red-and-blue Cerachrom ceramic with platinum-coated numerals, which is far more scratch- and fade-resistant than the aluminum inserts on vintage Pepsis. Confirm it is the 126710BLRO and not the earlier five-digit 16710 or the six-digit blue-and-black 116710BLNR; the BLRO suffix and the red-blue bezel are the tell. On a full set, you want the card, the tags, and matching serials. The Caliber 3285 upgraded the movement over the prior generation with the 70-hour power reserve, so a service-fresh example running strong is worth paying for. Because the reference is now discontinued across every variant, supply is fixed and every trade from here is out of the existing pool.
Buying or selling a 126710BLRO?
We buy and sell the 126710BLRO every week at Ultimate Diamond, 19 West 47th Street, and it is one of the steel sport Rolexes we most want in the case. If you have a Pepsi, Oyster or Jubilee, worn or unworn, box and papers or watch-only, bring it to the counter or call us and we will make a real cash offer the same day. We also source clean examples for buyers, so if you are hunting one down, tell us the bracelet and the year you want and we will find it. Family-owned on 47th Street since 1959; request an offer and we will price it off the current market, not a stale chart.