Hublot Square Bang Unico: Specs, References, and Pricing | Ultimate Watch
The Square Bang Unico is what happens when Hublot takes the Big Bang, its signature round chronograph since 2005, and forces it into a square case without losing a single design cue collectors recognize. Hublot introduced it in April 2022 at Watches and Wonders in Geneva, and it was the first genuinely new case shape from the Maison in years. The case runs 42mm across the flats with a thickness of 14.5mm, water resistant to 100 meters, which is a real engineering flag: a square case is much harder to seal than a round one because you are managing four corners and four straight gaskets instead of one continuous circle. Under the sapphire crystal dial sits the in-house HUB1280 UNICO caliber, a self-winding flyback chronograph with a column wheel and 354 components. Every hard signature is intact: the six functional H-shaped screws around the bezel, the sandwich case construction, the rubber-clad crown and pushers, the exposed movement. We buy and sell these across ceramic, titanium, and King Gold at our counter on 47th Street, and the Square Bang has settled into a clear pattern on the secondary market that is worth understanding before you buy one new. If you have one to sell or you want us to source a specific reference, bring it in or call the shop.
Specifications
History
Iconic References
Buying Guide
Pricing & Market Data
Cultural Significance
Collector's Lore
The Square Bang matters in Hublot's own story because it is the rare case where the brand reinterpreted its flagship shape and the market accepted it immediately, which does not always happen when a maker squares a round icon. The engineering brag collectors respect is the 100-meter water resistance on a square case: four straight gaskets and four corners is a genuinely harder sealing problem than a round bezel, and holding 100 meters instead of quietly dropping to 30 or 50 is the kind of detail that separates a real tool-grade case from a fashion square. The sapphire reference is the piece watch people talk about, because machining a fully transparent sapphire case is slow, expensive, and unforgiving; it is why the 250-piece cap and the CHF 90,000 tag exist. And the honest lore among dealers is the titanium depreciation curve: the titanium Square Bang is one of the better ways to own a modern in-house flyback chronograph with real Hublot presence for well under retail if you buy it right and pre-owned, which is exactly the conversation we have with clients at the counter on 47th Street.
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